"Mooi en Lief" is a premium Dutch brand offering quirky wellington boots for children and teens. It is Dutch for "Beautiful and Sweet", just what every parent thinks of their child.
The "Mooi en Lief" philosophy is based on the firm belief that each child is different and that growing up is about finding yourself and creating a unique identity.
Our wellies are about making a statement. Being different, daring to stand out from the crowd, even to be a bit quirky.
Inspired by the image of a chandelier in a child's bedroom and graffiti on the bedroom wall, our boots are designed for kids, but through the eyes of an adult. Not childish with Disney prints, nor a dull take down of branded adult boots.
Wellington boots tend to be seen as a functional product. We however believe that we bring something exciting and innovative to this category. So, working with international artists, we brought together a collection of boots, incorporating 3D features and which are deliberately edgy in design.
To present our brand in a fashionable way, we are working with top teen fashion bloggers who spot trends and influence a large style conscious following. From vintage style to Japanese Lolita fashion, from French chic to urban classy, our products are for kids who dare to be different and wish to look good on any occasion.
Visit our website www.mooienlief.com to view the whole collection.
